Your Stage at the World of Manga, Comics & Cosplay

Mit Besucher:innen gefüllte Messehalle während der Manga-Comic-Con 2024

Manga-Comic-Con is above all colourful. It inspires young audiences to read and enjoy literature with a wide range of exhibits ranging from manga, comics and anime to fashion, cosplay and drawing accessories as well as computer and video games. New releases, signing sessions, workshops and cosplay contests make Manga-Comic-Con a unique festival experience. As part of the Leipzig Book Fair, MCC plays host to a very special mix of participants, including the fan community and interested book fair visitors.

In this exhibitor brochure (PDF, 5 MB) we have compiled all the important information for your trade fair and event planning. You need more facts & figures about Manga-Comic-Con ?

Manga-Comic-Con combines everything that guarantees your success:

Use the energy of the fair for intensive and lasting contacts with your readers and business partners!

Present your new releases & authors to an interested public and gather valuable feedback!

Achieve multi-million reach with approximately 300,000 visitors, extensive media coverage, plus social media posts by the audience.

Fair visitors are avid book fans with a strong desire to buy new releases and an extra budget for the fair. This provides you with immediate revenue and a direct market test!

If your event or marketing team is at capacity, our project team will conjure up an all-inclusive fair presence for you. Just bring the books!

Besucher:innen auf der Treppe mit dem Jubiläumsmotiv der Manga-Comic-Con 2024

What Makes Manga-Comic-Con so attractive for visitors?

Visitors to MCC love coming here to:

Discover manga/books/comics in a very special way, and share this experience with their friends
Experience new publications first hand
Meet guests of honour from the world of manga and comics in person in readings and book signings
See the colourful world of cosplay and present themselves as cosplayers
Discover the diversity of MCC-Kreativ (young artists)
Attend a diverse event with anime cinema, workshops, signing sessions, shows and lectures.

"Higher sales than last year"

"After the break and the joy of seeing each other again last year, everyday trade fair life is now returning - in a positive sense. Since the pandemic, manga sales have developed very well and this was reflected right from the first day of the book fair. We sold 15 per cent more at our stand this year than on the comparable Thursday in 2023. We are certainly on the right track and already looking forward to the next editions of the book fair.“ -- Michael Cheng, Manga Programme Director, Egmont Verlagsgesellschaften
"A perfect match"

„We are here with our own stand for the first time at Leipzig Book Fair. Previously, we were exclusively part of the Bastei Lübbe stand. [...]. For one thing, this means we can have direct access to our target group. It also helps to strengthen our corporate identity because we are far more visible. It's definitely paying off. We have been able to sell a lot of books." -- Pauline Slodczyk, PR and Social Media Manager, CE Community Editions
"Valuable feedback"

"Generally, there is plenty of interest and we can connect with our specific target group here. Personally, I am impressed by how much effort the cosplayers put into their costumes and how respectfully everyone treats each other. MCC seems to be a safe space for the community." -- Sandra Türpe, Entertainment Procurement, Impericon – IC Music and Apparel
"Excellent location with direct access to target group"

"We have direct access to our target group. It's not just fans of horror, science-fiction and fantasy who can easily find us here. We also made new contacts in anime and manga as we are of course featuring them here. Financially, the MCC has also been very positive." -- Philipp Jerulank, Head of Marketing, Ulisses